It is with great pleasure that the British Luxury Council has opened its Luxury Club to private membership. It aims to unite great British brands with those who can truly appreciate them. And membership is a wonderful opportunity, of course. But those new to the world of luxury clubbing should learn a few ground rules first.
The British Luxury Club costs just £900 for gold membership, £650 for silver. With that minimal investment you will belong to an organisation “combining access to luxury events with high-end lifestyle products and consumer-based promotions”. That is right: consumer-based promotions!
There is, actually, no physical club, per se. No clubhouse, so no dining room, reading room, banqueting area, guest rooms, bar or garden. Now, you may think this all rather rich, but if you do not have a club dining room, you will not have to worry whether the roast of the day is to your liking. And there is nothing more irritating than the enforced silence in the reading room — no reading room, no enforced silence.
It is all exquisitely post-modern; the only thing traditional about the ploy is the gumption of its promoters. They include Prince Michael of Kent, who has lent his imprimatur, and would very much like to “welcome you to this important British Club”. (You!)
Members will enjoy actual “in-house” publications, however, such as the Luxury Intelligence newsletter. It is important to know the very latest ways to contribute to the high-end economy. But back to the club house. At least, without any actual buildings to protect from unwanted intruders, the elite organisation will have no need to call in the Army to provide physical security.