An auction to find a £4 million-a-year advertiser that wants to put its name in lights at Piccadilly Circus is in its final stage as the incumbent TDK prepares to switch off after 25 years.
Land Securities, which owns the lights, is within a week of confirming the new brand, which will win a space on London’s most coveted advertising landmark. There are five slots for advertisers and they rarely change hands.