There are 140 in total, from all parts of vinous France, but heavily biased to the south, and they are named according to provenance, which can be a vast region, such as Vin de Pays d’Oc, or a tiny area, such as Les Coteaux de Coiffy. Most, echoing the new world, are varietal wines — made from and labelled with one grape variety — but there are blends, too. In terms of hierarchy, they sit above basic French vin de table, but below appellation d’origine contrôlée — which is why some people (especially French people) are still sniffy about them. In reality, the looser rules that govern their production are attracting some dynamic wine-making talent — home-grown and foreign — so their quality has never been better.
CELLAR NOTES
2004 La Chasse du Pape Syrah, £4.99
Dark and chewy, with herby, spicy fruit. Ideal red for barbecues (Sainsbury’s).
2004 Grenache Noir, Jeunes Vignes, Domaine Jorel, £5.50
Powerful, spicy, baked cherry-scented Pays d’Oc red (Stone, Vine & Sun, 01962 712351).
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2003 Cazal Viel Grande Reserve Viognier, £7.99
Classy, ripe, full-bodied white vin de pays (Thresher — buy three bottles for the price of two).
WINE BLUFF
“France’s biggest independent vineyard holding is in Gascony”
Anorak fact: the 2,224-acre Tariquet estate produces Vin de Pays des Côtes de Gascogne and Armagnac