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In the look

From whitewashed faces to precision pouts and Edwardian-inspired hair, the new trends in beauty cover a lot of ground. Helen Brown explains how to re-create them

Vampish lips and voluminous, wavy hair are the last word in precision grooming this season. “Painted lips make the face look more polished and powerful,” says the make-up artist Tom Pêcheux. He recommends a bordeaux-toned lipstick: try Estée Lauder’s Pure Colour Lipstick in Black Wine (£14.50), with Shiseido The Makeup’s Lip Gloss in Lavender Loud (£13.50).

For groomed, wavy hair, Adam Reed of Charles Worthington suggests preparing wet hair with a setting spray such as L’Oréal’s Techni Art Pli (£8.75), which will give the waves staying power. Next, dry thoroughly and brush — Mason Pearson’s Pure Bristle Brush (£22.50) won’t damage the hair. Then part at the side and set on heated rollers. Spritz with hairspray and leave to cool. After unravelling the hair, brush through to blend individual curls into a shiny, waved block.

GRAPHIC

"The new graphic look is about being confident with shape and making bright matt eye shadow wearable," says Terry Barber of Mac Cosmetics. Look for powder eye shadows with a suede texture, such as Mac's Veluxe Eye Shadows (£9 each), or apply Stila's Eye Shadow in Azur (£12.50) with a wet brush for an intense royal blue. "To do graphic well," says Barber, "you have to play up one feature. Avoid mascara, skip blush and stain the lips or keep them nude."

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Photograph: Bruno Barbazan
Styling: Jessie Culley.
Make-up: Brigitte Hymans at Marie France.
Hair: Alexis at Studio Zero.()

BLEACHED OUT

"Botox beauty" is the term the make-up artist Val Garland uses to describe the bleached-out look she created for the Alexander McQueen autumn/winter 2004 show. The models' eyes were blanked out with white powder — try Shu Uemura Pressed Eye Shadow in 910 (£12.50); and skin was given an opalescent quality — use a pearly highlighter, such as Pout's Flush Blush in Sherbet Shimmer (£20), on the forehead and cheekbones for an otherworldly glow. For pale lips, coat in foundation, or use Benefit's Lip Plump (£13.50) for a similarly neutral effect.

Jumper by Alexander McQueen

Photograph: Bruno Barbazan
Styling: Jessie Culley.
Make-up: Brigitte Hymans at Marie France.
Hair: Alexis at Studio Zero.

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ECCENTRIC BOHEMIAN

The eccentric bohemian look is based on a playful use of colour and unusual accessories. Ring your eyes with wet leaf green or rusty colours, create unruly brows and stick shattered sequins onto the cheeks. Anything goes: so use opulent, bold, clashing colours on eyes, cheeks and lips. Favourites for this season include Chanel Ombre d’Eau liquid eye shadow in Bayou (£16) and Nars Blush in Taos (£18). Mad-hatter brows can be achieved by brushing the hairs upwards and intensifying them with a brow powder, such as Bliss Powder Brows (£15), or pencil.

Blouse and dress by Clements Ribeiro

Photograph: Bruno Barbazan
Styling: Jessie Culley.
Make-up: Brigitte Hymans at Marie France.
Hair: Alexis at Studio Zero.

TEDWARDIAN CHIC

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Edwardian filtered through the lens of 1950s and 1960s teddy boys (whom it influenced stylistically) inspired John Galliano at Dior and Rei Kawakubo at Comme des Garçons. China-doll skin and pinned hair give beauty an Edwardian slant.

The make-up artist Pat McGrath recommends contrasting porcelain skin with theatrically lined eyes, cherubic lips and flushed cheeks. “We’ve gone back to priming skin with a pinky foundation, then setting it with powder,” says the make-up artist Terry Barber. Apply RMK Creamy Liquid Foundation in 01 (£23) to even out complexion, then set it with a powder such as Lancôme Matt Finish Compact in Pearl Rose (£20.50).

Edwardian hair meant quiffs and rolls. Mark Smith, a hairstylist at John Frieda, suggests tonging the front section into a large wave before pinning it to the head. Tuck any loose ends underneath and tie back the rest.

Photograph: Bruno Barbazan
Styling: Jessie Culley.
Make-up: Brigitte Hymans at Marie France.
Hair: Alexis at Studio Zero.