View the clobber
It’s one of the most exciting events of the week: you’ll be surrounded by women, have an endless supply of alcohol at your fingertips and the widest array of fine food you’ve ever seen. Where is this Utopia? Tesco.
Supermarkets have become the new stylish place to buy not only food and alcohol but also very decent clothes. With a 94 per cent increase in supermarket clothing sales in the past five years, the need to head to the high street is rapidly diminishing.
And the future lies in the premium ranges, such as the recently launched F&F Collection by Lee Rees-Oliviere at Tesco. Create a premium clothing line as an equivalent to the premium food et voila, you’ve created a cachet. Why buy budget pants when you can have a 100 per cent cashmere jumper? Before you sweep the supermarket for every cut-price bargain worthy of a Dale Winton goody bag, consider these points: