'RECYCLING'
‘Looks familiar…’ – KSI reveals big issue with Lionel Messi’s new hydration drink as fans call for ‘easiest lawsuit’
The YouTuber's fans couldn't quite believe their eyes after seeing the drink
KSI fans reckon Lionel Messi could be on the receiving end of a lawsuit after discovering his hydration drink.
The global superstar announced the imminent release of his Mas+ hydration drink earlier this week.
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Filled with electrolytes, vitamins and minerals, Mas+ is engineered to provide customers with positive hydration.
Photos of the drink's packaging, as with everything Messi is associated with, went viral.
And people couldn't help but notice the brightly coloured bottles bear a striking resemblance to those used by the hit sports drink Prime.
It didn't take long for the similarity to come to the attention of Prime co-founder KSI, who responded with a blunt comment.
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The YouTuber-turned-boxer wrote on X: "Looks familiar…"
KSI's followers were quick to respond, with one saying: "Very much familiar hmmm."
Another said: "Easiest lawsuit."
And another said: "Word for word. Bar for bar lmfaoooo."
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One remarked: "Talk about recycling."
Another chimed in: "Messi stealing from people. Nothing new there."
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Despite the remarkable resemblance to Prime, Mas+ will be available around the world from June 14.
Ahead of its launch, Messi said: “Hydration is essential to overall wellbeing.
"I believe everyone deserves a drink with amazing ingredients and taste,” Messi said in a press release Tuesday.
“Mas+ is a drink I’m proud to share with family and friends. Because everyone deserves to feel like a champion in every part of their life.
Messi and his team had close to 450 different names to choose from for the eagerly-anticipated product.
But after much deliberation, they settled on Mas - which means more in Spanish - and decided to add a plus sign for an extra boost of inspiration.
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He said: “This name captures what my life and career have always been about: Más means more.
"I believe we can always give a bit more, and I’ve achieved more than I thought was possible by thinking positively."