Have you got YOUR ‘final outfit’ sorted? New ‘coffin couture’ range of clothes launched for DEAD PEOPLE
But is everything as it seems with this bizarre campaign?
A CONTROVERSIAL new fashion line has just been released… and its target market is the DEAD.
Coffin couture has been created to allow fashion lovers to look great on every occasion, even when they’re six feet under.
The haunting Over My Dead Body range includes luxurious lingerie, bright dresses and smart evening wear.
There are around 40 items offered up in the range, including clothing, jewellery and accessories.
In the spooky publicity shots, models lie in open caskets with their eyes open, showcasing the clothes and surrounded by flowers.
According to research carried out by Lyst, 85 per cent of Brits have considered what their final outfit should be.
Katherine Ormerod, editorial director of Lyst, said: "What we wear is such a huge reflection of who are and our personalities that it's unsurprising that people now have a clear picture of what they want to be buried in.
"They say life's too short for boring clothes, we agreed and took it one step further.
"Death is too long to get your last outfit wrong."
But could this innovative new fashion line simply just be a part of an internet hoax?
Last year, Lyst, the company selling fashion for the dead, attempted to drum up some publicity by pranking internet users with a viral campaign.
The online style website offered up 33 different designer dog breeds for purchase, “in a choice of six wearable colourways”.
Angry animal rights campaigners were quick to hit-out against the campaign, branding it “sick” on social media.
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The RSPCA remain unimpressed by the PR stunt, even though it was all a hoax.
A spokesperson said: “Whether this is real or just a publicity stunt by Lyst it sends out an extremely worrying message to people who are looking to get a new canine companion.
“It is important to remember that dogs are not a fashion accessories or throwaway commodities and the RSPCA has concerns about anything which might lead people to see them as replaceable ornaments, rather than intelligent, living creatures which need long-term care and commitment.”