A North Yorkshire artist has partnered with Tesco to redesign the label of one of the supermarket's wines.

Lucy Pittaway, who frequently features sheep in her artwork, was seen as an ideal collaborator for Tesco's redesign project for their "finest" pecorino Italian white wine label.

The design, featuring a black-headed, white sheep, reflects Pittaway's style and pays homage to the origin tale of the pecorino grape.

This grape, one of the oldest in the world, grows in the Abruzzo region of Italy and is purported to have received its name from the sheep (Pecora, in Italian) that loved to graze on the grape vines while moving through the vineyards.


Most read

Stay informed as the stakes get higher as election day approaches. Get 40% off our annual subscription and stay connected to every story.


Ms Pittaway has been recognised as Britain’s most popular published artist by the Fine Art Trade Guild.

"The story of how Pecorino got its name is a lovely tale and I am delighted to have created something for Tesco's Finest Wine range," she said.

"It's great to see my art sitting on the wine labels on their shelves when I am doing my weekly shop!"

Pittaway's art business based in Brompton-on-Swale employs 55 people across North Yorkshire and the Lake District, and now includes a framing gallery, studio and five art galleries.