2023 Impact Report: Out Now!
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PRÍNCIPE ISLAND, REPUBLIC OF SÃO TOMÉ & PRÍNCIPE
In 2011, South African tech entrepreneur, Mark Shuttleworth, bought Príncipe’s Bom Bom Island Resort and was granted six land concessions amounting to almost 1,700 hectares, including the largest, Sundy. His plan was to kick-start an ambitious eco-tourism project under the name HBD, a humorous reference to the phrase ‘here be dragons’ which was used by early mapmakers to indicate unexplored territory. Príncipe is the smaller of two islands that make up the Republic of São Tomé and Príncipe, 130 miles off the coast of Gabon. Its dense jungle is so abundant in endemic wildlife that it’s often called ‘Africa’s Galapagos’. Home to soul-stirring basalt peaks, some of the most biodiverse rainforests on the planet, golden beaches, and spirited communities that are deeply connected with the natural environment, the islands of São Tomé and Príncipe are truly special. Formed 31 million years ago by volcanic activity in the Gulf of Guinea, São Tomé and Príncipe is Africa’s second smallest country, yet perhaps its most spectacular. Its address at 1°N, 7°E places this archipelago as close to the centre of the world as it gets.
Príncipe is no desert island; it has 7,000 residents scattered throughout colorful towns and small fishing villages. Since independence from Portugal in 1975, the population has suffered from an economic downturn, and HBD hopes to use tourism to improve their lives. Alongside developing sustainable tourism, HBD supported the local government to have the whole island declared a UNESCO Biosphere Reserve and to put laws in place to protect nature in perpetuity.
With four unique boutique hotel properties (Sundy Praia, Roça Sundy, Omali, and Bom Bom) as well as agricultural operations, HBD Príncipe’s ethos when it was founded more than a decade ago was rooted in the understanding that what makes Príncipe so special already exists and must be preserved. This is reflected in HBD’s:
Vision
Sustainable social and economic development in Príncipe and conservation of the island’s UNESCO Biosphere Reserve.
Mission
To become a global inspiration through sustainable integrated ecotourism, agroforestry, support services, and social initiatives.
While those roots have grown and HBD’s operations have branched out, HBD’s guiding principle has remained unchanged. Preservation of Príncipe and respect for its people underlines everything HBD does, and it always will.
HBD hopes that its achievements, now and as it evolves, will see Príncipe Island considered a leading example of sustainable development. As well as inspiring the rest of the world, HBD aims to show how private investors can work with government, communities, and local organisations for the common good.
HBD Príncipe (HBD) joined The Long Run in 2018 and committed to a holistic balance of the 4Cs – Conservation, Community, Culture and Commerce – as a means to contribute meaningfully to the biodiversity and the people of their local region.
Tourism is the foundation of HBD’s environmental mission — to protect Príncipe’s pristine ecosystem and rainforest, which covers most of the island. Unique species include 26 birds seven amphibians, and of the 895 plant species, over 100 are unique to the country.
Thriving ecosystems and biodiversity are integral to the survival of people and our planet.
People matter; it is the right of every person to have their basic needs met and enhancing the well-being of communities is a fundamental obligation of all.
Celebrating cultural diversity and commonality nurtures understanding and fosters connections. Respecting cultural differences is crucial to our future.
Trading has been central to the development of civilizations over thousands of years. Without financial sustainability, nothing is sustainable.
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