sour taste
Target begs shopper to give chain another chance after checkout issue – they faced 15-minute wait just to buy a KitKat
Target has come under fire over its checkout policies
TARGET has begged a shopper not to abandon the chain after encountering problems at the checkout.
The customer was left with a sour taste, claiming they faced a 15-minute wait to buy a KitKat in a Kingston, Massachusetts, store.
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They shared pictures from inside the store that showed traditional checkout lanes but there seemed to be no staffers in sight.
“It’s kinda ridiculous that I was in line for over 15 mins to buy a Kit Kat,” they posted on X.
The shopper was pondering whether or not to even return to the store after just three visits.
A Target spokesperson apologized for the customer’s experience and urged the shopper not to abandon the chain.
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“This feedback has been shared with the store leadership team and we will continue working to better future checkout experiences,” they said.
"We do appreciate your feedback and would like you to give us another chance."
The shopper cheekily asked for a gift card and Target obliged.
Target asked the customer to send their details so the reward could be provided.
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Target, despite its popularity, has come under fire from customers over its self-checkout changes.
Retail bosses rolled out a policy that bans shoppers from scanning more than 10 items at the self-service machines.
‘Leave me alone,’ cries Target shopper after he was accused of stealing at self-checkout – video proved his innocence
Chain chiefs said the measure was designed to cut waiting times for shoppers.
But the policy has been subject to ridicule – despite the company’s intentions.
Customers have fumed about how the policy has thrown a wrench into their plans.
One furious shopper didn’t like the idea that the chain was putting a cap on the number of items self-checkout users buy.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed up checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at various locations were made available only for Walmart+ members.
Other customers reported that self-checkout was closed during specific hours, and more cashiers were offered instead.
While shoppers feared that shoplifting fueled the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would stop the fiercely contested receipt checks.
However, that test run has been phased out.
At Target, items are being limited at self-checkout.
Last fall, the brand surveyed new express self-checkout lanes across 200 stores with 10 items or less for more convenience.
As of March 2024, this policy has been expanded across 2,000 stores in the US.
Another said they didn’t think they could walk out of the store without spending at least $200.
Target shoppers have even considered boycotting the chain in light of the checkout changes.
Furious customers have urged bosses to get it together as they couldn’t hide their frustrations.
Self-checkout policies are not the only changes Target chiefs have made or will be making.
Last week, it was reported that Target will no longer accept checks as a payment method.
Shoppers have been warned this change will be coming into force on July 15.
But chiefs have stressed that they are committing to ensuring the checkout experience remains convenient.
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"We have taken several measures to notify guests in advance to aid an easy and efficient checkout experience,” Target company spokesman Brian Harper-Tibaldo told the Star Tribune.
Target is taking a page out of Aldi's book as it enforces the payment method change.