Syracuse startup makes $100 million acquisition to boost auto marketing biz

Impel HQ

Michael Quigley, left and Devin Daly, former classmates at Christian Brothers Academy, founded Impel in 2011 in Syracuse. The company creates digital engagement software for car dealers.Provided photo

Syracuse, N.Y. — A fast-growing Syracuse startup founded by two former Christian Brothers Academy classmates just grew a lot more, acquiring an automotive customer engagement platform in a deal valued at more than $100 million in cash and Impel equity.

Impel, which employs 150 people in downtown Syracuse, acquired Minneapolis-based Outsell last month, creating a combined company that serves 8,000 auto dealers, Impel said in an announcement Tuesday.

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