08 July 2022
Your season

Giving flowers
a future

A force for nature

SFN is a new, independent education organisation for florists. We are creating a new standard for floristry, based around sustainability principles.

About us

Modern floral design
is unsustainable

As florists, we love nature, but the widespread use of floral foam, excessive packaging and flying out-of-season blooms across the world are just some of the problems we must tackle.

The problems

The SFN solution is education

The SFN has developed a CPD education program to support a new generation of florists committed to sustainability.

Education program

Course one – online

The first course in our Flowers 2030 program has launched online.

Visit the home of SFN education

About the course

What actually is sustainable floristry?

It’s an entirely new system of thinking that supports a healthy future – for people, businesses and the planet.

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SFN florists are setting a new standard for floral design.

❝ — Rita Feldmann, Founder

The Sustainable Floristry Network supports nature-positive floral design.

Our manifesto
Swipe
– + Customers

How to buy better flowers

As a customer, you have the power to influence the impact your purchase has on the environment, and every bunch matters.

Learn more

Our top general resources

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– + Florists

What you can do right now

Florists – are you ready to play your part in transforming the industry? Enrol in our professional development program, become a member and help to set a new standard for floral design.

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Our top florists' resources

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News and noteworthy

Curious about industry news, thought pieces or florists who are helping the future of flowers? Here’s what inspires us.

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Find a florist
near you

SFN florists are setting a new standard for sustainable floral design across the globe.  Check out our directory to find an SFN Member florist near you.

Directory

As florists, our job is to work with nature, not against it.  The SFN shows us how every florist can be an ambassador for nature.

❝ — Shane Connolly

Discover who is leading the industry to a new future for floral design.

Inspiring florists

Seasonality is at the core of
sustainable floristry principles.

Our principles

Winter

Winter floristry celebrates the idea of ‘less’, with branches and evergreen foliage filling the gaps while flowers are in low supply. 

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Summer

With spring’s leafy growth becoming stronger in trees, closer to the ground, summer features flowers that thrive in the heat.

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Autumn

As the weather cools, plants slow down for winter, change colour and lose their leaves. Berries and seeds appear after flowering finishes.

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Spring

In spring, increasing temperatures trigger the flowering of many varieties. Trees blossom and an increasing number of flowers come into bloom.

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