Cosmetics consumer behavior in the U.S.

Statistics report on cosmetics consumer behavior in the U.S.

Cosmetics consumer behavior in the U.S.

This report provides statistical information regarding consumer behavior and expenditure within the beauty industry in the United States. The first chapter offers an overview of the U.S. market, followed by data on sales, and consumer expenditure. The following chapters cover topics such as purchasing behavior, consumer preferences, as well as shopping channels and online behavior.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Market overview

5
  • Premium Statistic Breakdown of the cosmetic market worldwide 2023, by geographic zone
  • Premium Forecast Revenue of the beauty & personal care market in the U.S. 2018-2028
  • Premium Statistic Revenue of the personal care industry in the U.S. 2020-2029
  • Premium Forecast Revenue of the cosmetics industry in the U.S. 2015-2028
  • Premium Forecast Revenue of the cosmetics market in the United States 2023, by segment

Sales

5
  • Basic Statistic Health and personal care store sales in the U.S. 1992-2023
  • Basic Statistic Per capita sales in health and personal care stores in the U.S. 2000-2022
  • Premium Statistic U.S. prestige beauty industry sales 2010-2023
  • Premium Statistic U.S. cosmetics sales 2023, by segment
  • Premium Statistic U.S. skin care sales 2023, by segment

Prices and expenditure

6
  • Premium Statistic Consumer Price Index of personal care products in the U.S. 1980-2023
  • Premium Statistic Consumer Price Index of cosmetics and perfumes in the U.S. 1980-2023
  • Premium Statistic U.S. household expenditure on cosmetics, perfume and bath products 2010-2022
  • Premium Statistic U.S. household expenditure on hair care products 2010-2022
  • Premium Statistic U.S. household expenditure on shaving needs 2007-2022
  • Basic Statistic Average yearly spend on beauty products in the U.S. 2023, by generation

Purchasing behavior

9
  • Premium Statistic Leading factors influencing U.S. consumers’ beauty purchases 2023
  • Premium Statistic Most purchased beauty products among U.S. consumers 2023, by type
  • Basic Statistic Skincare purchases by season in the U.S. 2022-2023
  • Basic Statistic Share of U.S. consumers who regretted spending on beauty products 2023, by generation
  • Premium Statistic Share of U.S. beauty shoppers spending more on beauty products in 2024, by generation
  • Basic Statistic Consumers who will never stop buying beauty product categories in the U.S. 2023
  • Premium Statistic Extra amount shoppers would spend for sustainable beauty in the U.S. 2023
  • Basic Statistic Willingness to spend more on luxury beauty among U.S. Gen Z and millennials 2023
  • Premium Statistic Beauty shopping as holiday gifts intentions in the U.S. 2023, by generation

Consumer preferences

12
  • Premium Statistic Share of U.S. consumers who place importance on trying new beauty products 2023
  • Premium Statistic Most attractive product features to Gen Z beauty shoppers in the U.S. 2023
  • Premium Statistic Attitudes towards skincare routine among consumers in the U.S. 2023, by gender
  • Premium Statistic Usage of cosmetics among U.S. men 2022, by age
  • Premium Forecast Unisex beauty product usage by generation in the U.S. 2023
  • Premium Statistic Leading scents used in the bathtub in the U.S. 2023
  • Basic Statistic Leading women's fragrance in the U.S. 2023, based on popularity index score
  • Premium Statistic Favorite mascara formulas among women in the U.S. 2023
  • Premium Statistic Popularity of celebrity cosmetics brands in the U.S. 2023, by age group
  • Basic Statistic Consumer interest in clean beauty products in the U.S. 2021-2023
  • Basic Statistic Most well-known cosmetics & make-up brands in the United States 2023
  • Basic Statistic Most well-known male cosmetics brands in the United States 2023

Channels and retailers

6
  • Basic Statistic Favorite shopping channels among beauty shoppers in the U.S. 2023
  • Premium Statistic Leading shopping destinations for eye make-up in the U.S. 2023
  • Premium Statistic Leading beauty shops among Gen Z in the U.S. 2023
  • Premium Statistic Leading destinations for personal care purchases among men in the U.S. 2022
  • Premium Statistic U.S.: consumer satisfaction in drugstores 2022/2023-2023/2024
  • Premium Statistic U.S.: consumer satisfaction in personal care retailers 2022/2023-2023/2024

Online behavior

7
  • Premium Statistic U.S. consumers who used technology to try a new beauty product before purchase 2024
  • Premium Statistic Most popular product discovery channels for Gen Z beauty shoppers in the U.S. 2024
  • Premium Statistic Beauty online shopping frequency in the U.S. 2023
  • Premium Statistic Average monthly spend on online beauty products in the U.S. 2023
  • Premium Forecast Popularity of beauty and health online shops in the U.S. 2023, by brand
  • Basic Statistic Leading social media platforms for online beauty purchases in the U.S. 2023
  • Basic Forecast Top beauty online stores in the U.S. 2023, by net sales
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Apparel market in Finland
  • Apparel and footwear market in Indonesia
  • Cosmetics industry in the U.S.
  • Cosmetics industry worldwide
  • Beauty and personal care market in Mexico
  • Skin care market in the U.S.
  • Beauty and personal care market in Brazil
  • Beauty and personal care market in Latin America
  • Cosmetics market in South Korea
  • Beauty and personal care market in Colombia
  • Beauty and personal care market in Australia
  • Hair care market in the U.S.
  • Consumer behavior of pet owners in Italy
  • Olive Young
  • Cosmetics in Canada
  • Men's beauty in Japan
  • Skincare and make-up in Italy
  • U.S. apparel and footwear consumer behavior
  • Halal beauty worldwide
  • Cosmetics market in Poland

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu