In 2020, approximately three in ten frequent podcast listeners in the United States, who did not yet subscribe to a paid podcast platform, stated they were likely to do so. Frequent users were generally more inclined to pay for a podcasting service than casual listeners were.
Share of podcast listeners who would subscribe to a paid podcast platform in the United States in 2020
Characteristic
Likely
Do not know / no opinion
Unlikely
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-
-
-
-
-
-
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Morning Consult. (November 9, 2020). Share of podcast listeners who would subscribe to a paid podcast platform in the United States in 2020 [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/922512/podcast-listeners-who-would-subscribe-to-a-paid-platform-us/
Morning Consult. "Share of podcast listeners who would subscribe to a paid podcast platform in the United States in 2020." Chart. November 9, 2020. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/922512/podcast-listeners-who-would-subscribe-to-a-paid-platform-us/
Morning Consult. (2020). Share of podcast listeners who would subscribe to a paid podcast platform in the United States in 2020. Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/922512/podcast-listeners-who-would-subscribe-to-a-paid-platform-us/
Morning Consult. "Share of Podcast Listeners Who Would Subscribe to a Paid Podcast Platform in The United States in 2020." Statista, Statista Inc., 9 Nov 2020, https://www.statista.com/statistics/922512/podcast-listeners-who-would-subscribe-to-a-paid-platform-us/
Morning Consult, Share of podcast listeners who would subscribe to a paid podcast platform in the United States in 2020 Statista, https://www.statista.com/statistics/922512/podcast-listeners-who-would-subscribe-to-a-paid-platform-us/ (last visited July 15, 2024)
Share of podcast listeners who would subscribe to a paid podcast platform in the United States in 2020 [Graph], Morning Consult, November 9, 2020. [Online]. Available: https://www.statista.com/statistics/922512/podcast-listeners-who-would-subscribe-to-a-paid-platform-us/