Share of women who prefer consumer over clinical claims in cosmetic advertising 2014

Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014

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Release date

June 2015

Region

United States

Survey time period

2014

Number of respondents

2,125 respondents

Special properties

Women

Supplementary notes

Description: When shown consumer and clinical claims from actual print advertisements, women stated the consumer claim was more compelling than a clinical claim for the same product.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
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  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 5 people
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