Gender distribution of social media audiences worldwide 2024, by platform

Gender distribution of social media audiences worldwide as of April 2024, by platform

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Release date

April 2024

Region

Worldwide

Survey time period

April 2024

Age group

18 years and older

Supplementary notes

Figures represent addressable ad audiences, and may not totally reflect active users of member bases. Gender values may not sum up to 100 percent.

* All audiences except Facebook are 18 years and older. Facebook's audience is 13 years and older.

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