This statistic presents the global sales of Procter and Gamble's baby, feminine, and family care segment from 2011 to 2023. P&G generated worldwide sales of about 20.22 billion U.S. dollars with baby, feminine and family care products in 2023.
A leader in the market
Currently ranking among the leading beauty manufacturers worldwide, Procter & Gamble is a global company with operations in over 180 countries. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remain. P&G manufactures and sells consumer goods across multiple product segments such as beauty, grooming, health care, household care, and baby care.
Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American and European markets continue to contribute to the majority of Procter & Gamble's net sales, which amounted to 82 billion U.S. dollars in 2023. The company is one of the leading toothpaste manufacturers in the United States.
P&G's Ad spend
Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. In 2020, P&G's global advertising expenditure amounted to approximately 7.33 billion U.S. dollars and increased to eight billion U.S. dollars by 2023. In the previous year, Procter & Gamble spent approximately 66 million U.S. dollars to promote its renowned brand Oral-B in the United States.
Global sales of Procter & Gamble's baby, feminine, and family care segment from 2011 to 2023
(in billion U.S. dollars)
Characteristic
Sales in billion U.S. dollars
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Procter & Gamble's fiscal year runs from July, 1 to June, 30
Supplementary notes
Data has been rounded to provide a better understanding of the statistic.
Baby, Feminine and Family Care: baby care (baby wipes, diapers and pants); feminine care (feminine care, incontinence); family care (paper towels, tissues, toilet paper).
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Procter & Gamble. (August 14, 2023). Global sales of Procter & Gamble's baby, feminine, and family care segment from 2011 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/250861/global-sales-of-pundgs-baby-care-and-family-care-segment/
Procter & Gamble. "Global sales of Procter & Gamble's baby, feminine, and family care segment from 2011 to 2023 (in billion U.S. dollars)." Chart. August 14, 2023. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/250861/global-sales-of-pundgs-baby-care-and-family-care-segment/
Procter & Gamble. (2023). Global sales of Procter & Gamble's baby, feminine, and family care segment from 2011 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/250861/global-sales-of-pundgs-baby-care-and-family-care-segment/
Procter & Gamble. "Global Sales of Procter & Gamble's Baby, Feminine, and Family Care Segment from 2011 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Aug 2023, https://www.statista.com/statistics/250861/global-sales-of-pundgs-baby-care-and-family-care-segment/
Procter & Gamble, Global sales of Procter & Gamble's baby, feminine, and family care segment from 2011 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/250861/global-sales-of-pundgs-baby-care-and-family-care-segment/ (last visited July 15, 2024)
Global sales of Procter & Gamble's baby, feminine, and family care segment from 2011 to 2023 (in billion U.S. dollars) [Graph], Procter & Gamble, August 14, 2023. [Online]. Available: https://www.statista.com/statistics/250861/global-sales-of-pundgs-baby-care-and-family-care-segment/