In 2023, Amazon was the top online retailer for beauty brands in the United States based on the share of purchase intent clicks. With a percentage of 25.9, Walmart came in second, followed by Target with 18.2 percent. Purchase intent clicks refer to the amount of times a consumer has clicked through to a minimum of one retailer during one session.
Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks
Characteristic
Purchase intent clicks
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The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.
In order to understand digital shopping behavior, key e-commerce performance indicators were collected across hundreds of brands and over 250 channels, as well as more than 7,000 retailer integrations.
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MikMak. (May 16, 2024). Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
MikMak. "Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks." Chart. May 16, 2024. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
MikMak. (2024). Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
MikMak. "Leading Online Retailers for Beauty Brands in The United States in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
MikMak, Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks Statista, https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/ (last visited July 15, 2024)
Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks [Graph], MikMak, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/1466467/top-beauty-retailer-us-purchase-intent/
