As of November 2023, TikTok was the influencer platform in the United Stated that catered to the most beauty influencer followers - over 1.5 million. In the United Kingdom both Instagram and YouTube had the same amount of beauty influencer followers - 323 thousands. Meanwhile, in Brazil, YouTube was the leading beauty influencer platform, with over 434 thousand followers for the category.
Number of followers of beauty influencers in selected countries worldwide as of November 2023
(in 1,000s)
Creator
Instagram
YouTube
TikTok
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Influencer Marketing Hub. (November 20, 2023). Number of followers of beauty influencers in selected countries worldwide as of November 2023 (in 1,000s) [Graph]. In Statista. Retrieved July 14, 2024, from https://www.statista.com/statistics/1447920/beauty-influencers-number-followers/
Influencer Marketing Hub. "Number of followers of beauty influencers in selected countries worldwide as of November 2023 (in 1,000s)." Chart. November 20, 2023. Statista. Accessed July 14, 2024. https://www.statista.com/statistics/1447920/beauty-influencers-number-followers/
Influencer Marketing Hub. (2023). Number of followers of beauty influencers in selected countries worldwide as of November 2023 (in 1,000s). Statista. Statista Inc.. Accessed: July 14, 2024. https://www.statista.com/statistics/1447920/beauty-influencers-number-followers/
Influencer Marketing Hub. "Number of Followers of Beauty Influencers in Selected Countries Worldwide as of November 2023 (in 1,000s)." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1447920/beauty-influencers-number-followers/
Influencer Marketing Hub, Number of followers of beauty influencers in selected countries worldwide as of November 2023 (in 1,000s) Statista, https://www.statista.com/statistics/1447920/beauty-influencers-number-followers/ (last visited July 14, 2024)
Number of followers of beauty influencers in selected countries worldwide as of November 2023 (in 1,000s) [Graph], Influencer Marketing Hub, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1447920/beauty-influencers-number-followers/