Number of FLB media placements on Instagram worldwide 2023, by subsector

Published by
Valentina Dencheva,
Nov 15, 2023
In the first half of 2023, fashion brands attracted 1.1 million media placements on Instagram. That is the highest number among the fashion, lifestyle, and beauty (FLB) subsectors presented. Beauty followed with 715 thousand media placements.

Number of media placements of fashion, lifestyle, and beauty (FLB) brands on Instagram worldwide in 1st half 2023, by subsector (in 1,000s)

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Release date

October 2023

Region

Worldwide

Survey time period

January to June 2023

Supplementary notes

Media placement: social media posts, media articles, or blog posts which mention the brand.
- online: any online article is a placement. Each element of a gallery can also be a placement. If an article is present in several sections of a media, it is counted once. If it appears in different media, it can be counted several times.
- social: any post from YouTube, IG, FB, TW is counted as a placement.
- print: any article is a placement, which can contain several references.

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Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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