A 2023 survey revealed which features attract online shoppers to purchase beauty or skincare brands in the United States. According to the survey, the most important feature was pricing (61 percent), followed by samples (37 percent). Innovation was also an appealing brand feature, such as product formulas and interactive experiences.
Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023
Characteristic
Share of respondents
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Insider Intelligence. (July 5, 2023). Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023 [Graph]. In Statista. Retrieved July 07, 2024, from https://www.statista.com/statistics/1403851/features-attracting-online-beauty-shoppers/
Insider Intelligence. "Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023." Chart. July 5, 2023. Statista. Accessed July 07, 2024. https://www.statista.com/statistics/1403851/features-attracting-online-beauty-shoppers/
Insider Intelligence. (2023). Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023. Statista. Statista Inc.. Accessed: July 07, 2024. https://www.statista.com/statistics/1403851/features-attracting-online-beauty-shoppers/
Insider Intelligence. "Features Attracting Online Shoppers Purchasing Beauty or Skincare Brands in The United States in 2023." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1403851/features-attracting-online-beauty-shoppers/
Insider Intelligence, Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023 Statista, https://www.statista.com/statistics/1403851/features-attracting-online-beauty-shoppers/ (last visited July 07, 2024)
Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023 [Graph], Insider Intelligence, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1403851/features-attracting-online-beauty-shoppers/