Gen Z consumers who bought an item on social media worldwide 2022, by country

Share of Gen Z shoppers who had purchased a product directly from a social media platforms worldwide in 4th quarter 2022, by country

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Sources

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Release date

June 2023

Region

Worldwide

Survey time period

Q4 2022

Age group

18-26 years

Supplementary notes

17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.

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