In 2022, the country with the largest year-over-year (YoY) traffic growth in the online beauty and cosmetics industry was China at more than 41 percent, significantly more than any other country. India was in second place with YoY growth of 17.41 percent, followed by Thailand and Saudi Arabia at 15.44 and 13.51 percent, respectively.
Countries with the fastest growing online beauty and cosmetics industries worldwide in 2022, by total traffic volume
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Traffic growth YoY (%)*
Total visits (in millions)
Traffic share (%)
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SimilarWeb. (April 20, 2023). Countries with the fastest growing online beauty and cosmetics industries worldwide in 2022, by total traffic volume [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/1386980/fastest-growing-beauty-cosmetics-markets-worldwide/
SimilarWeb. "Countries with the fastest growing online beauty and cosmetics industries worldwide in 2022, by total traffic volume." Chart. April 20, 2023. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/1386980/fastest-growing-beauty-cosmetics-markets-worldwide/
SimilarWeb. (2023). Countries with the fastest growing online beauty and cosmetics industries worldwide in 2022, by total traffic volume. Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/1386980/fastest-growing-beauty-cosmetics-markets-worldwide/
SimilarWeb. "Countries with The Fastest Growing Online Beauty and Cosmetics Industries Worldwide in 2022, by Total Traffic Volume." Statista, Statista Inc., 20 Apr 2023, https://www.statista.com/statistics/1386980/fastest-growing-beauty-cosmetics-markets-worldwide/
SimilarWeb, Countries with the fastest growing online beauty and cosmetics industries worldwide in 2022, by total traffic volume Statista, https://www.statista.com/statistics/1386980/fastest-growing-beauty-cosmetics-markets-worldwide/ (last visited July 15, 2024)
Countries with the fastest growing online beauty and cosmetics industries worldwide in 2022, by total traffic volume [Graph], SimilarWeb, April 20, 2023. [Online]. Available: https://www.statista.com/statistics/1386980/fastest-growing-beauty-cosmetics-markets-worldwide/