Top countries for the online beauty and cosmetics industry globally 2022, by traffic
In 2022, the country with the largest traffic share for the online beauty and cosmetics industry was the United States at nearly 19 percent, and with approximately 3.8 billion website visits in total. In second place ranked Japan, but China stood out with a year-over-year traffic growth of over 41 percent, far more than any other country on the top ten list.