Leading considerations when buying beauty products for U.S. Gen Z 2024

Published by
Dominique Petruzzi,
Jul 4, 2024

In 2024, the most influential factor when choosing a beauty product among Generation Z consumers in the United States turned out to be the price of the product, as stated by 63 percent of surveyed respondents. Meanwhile, 53 percent of consumers revealed to  take into consideration quality.

Most influential factors when buying beauty products among Gen Z in the United States in 2024

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Release date

2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021*

Special properties

U.S. beauty shoppers

Supplementary notes

The age of respondents and the survey type was not specified by the source.

*Total number of participants in the survey.

Respondents could pick up to three answers.

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Topics

Gen Z and the beauty industry in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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