According to figures from a survey conducted in September 2023, the market size of sports participation in Japan amounted to approximately 1.39 trillion Japanese yen, staying significantly below pre-COVID-19 times.
Market size of sports participation in Japan from 2017 to 2023
(in trillion Japanese yen)
Characteristic
Market size in trillion Japanese yen
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2017 to 2023; surveys were conducted in September of the respective year
Number of respondents
2,000 respondents
Age group
15-69 years
Special properties
excluding middle-schoolers
Method of interview
Online panel
Supplementary notes
Figures reflect the market size for the surveyed age groups between 15 to 64 years. Methodology: Average sports-related expenditure by age group multiplied by the population by age group multiplied by expenditure ratio. Results from respective age groups were added together to determine the market size.
100 Japanese yen equal 0.67 U.S. dollars or 0.63 euros as of October 2023. Values have been rounded. Data prior to 2023 come from previous reporting.
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Macromill. (October 30, 2023). Market size of sports participation in Japan from 2017 to 2023 (in trillion Japanese yen) [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/
Macromill. "Market size of sports participation in Japan from 2017 to 2023 (in trillion Japanese yen)." Chart. October 30, 2023. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/
Macromill. (2023). Market size of sports participation in Japan from 2017 to 2023 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/
Macromill. "Market Size of Sports Participation in Japan from 2017 to 2023 (in Trillion Japanese Yen)." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/
Macromill, Market size of sports participation in Japan from 2017 to 2023 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/ (last visited July 15, 2024)
Market size of sports participation in Japan from 2017 to 2023 (in trillion Japanese yen) [Graph], Macromill, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1272494/japan-market-size-sports-participation/