In both the overall personal care and the sustainable personal care markets, Millenials were the biggest spenders in the United States in 2021. Generation X was the second largest consumer of eco-friendly personal care products, and the third largest share belongs to Gen Z in the United States.
More information on this topic can be found in the report on the sustainable consumption of generations.
Market share of generations in the overall and sustainable personal care market in the United States in 2021
Characteristic
Overall
Sustainable
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Statista. (July 15, 2021). Market share of generations in the overall and sustainable personal care market in the United States in 2021 [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/1272298/market-share-of-generations-in-the-overall-and-sustainable-personal-care-market-in-the-us/
Statista. "Market share of generations in the overall and sustainable personal care market in the United States in 2021 ." Chart. July 15, 2021. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/1272298/market-share-of-generations-in-the-overall-and-sustainable-personal-care-market-in-the-us/
Statista. (2021). Market share of generations in the overall and sustainable personal care market in the United States in 2021 . Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/1272298/market-share-of-generations-in-the-overall-and-sustainable-personal-care-market-in-the-us/
Statista. "Market Share of Generations in The Overall and Sustainable Personal Care Market in The United States in 2021 ." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/1272298/market-share-of-generations-in-the-overall-and-sustainable-personal-care-market-in-the-us/
Statista, Market share of generations in the overall and sustainable personal care market in the United States in 2021 Statista, https://www.statista.com/statistics/1272298/market-share-of-generations-in-the-overall-and-sustainable-personal-care-market-in-the-us/ (last visited July 15, 2024)
Market share of generations in the overall and sustainable personal care market in the United States in 2021 [Graph], Statista, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/1272298/market-share-of-generations-in-the-overall-and-sustainable-personal-care-market-in-the-us/