During a 2021 survey, more than 350 U.S. Gen Z and Millennial were asked about the products they bought more of thanks to social media brands' posts and/or influencers' content, over 40 percent cited apparel. Beauty and make-up items followed, with an increase in purchase according to almost 23 percent of those surveyed in the North American country.
Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021
* The date given is the one of release.
To the question: "What type of product do you buy more thanks to social media brands’ post and/or influencers’ content?"
Percentage points exceeding 100 percent are probably due to rounding.
The sources does not provide the type of survey.
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The Influencer Marketing Factory. (March 8, 2021). Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 [Graph]. In Statista. Retrieved July 15, 2024, from https://www.statista.com/statistics/1255308/products-purchased-social-media-influence-united-states/
The Influencer Marketing Factory. "Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021." Chart. March 8, 2021. Statista. Accessed July 15, 2024. https://www.statista.com/statistics/1255308/products-purchased-social-media-influence-united-states/
The Influencer Marketing Factory. (2021). Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021. Statista. Statista Inc.. Accessed: July 15, 2024. https://www.statista.com/statistics/1255308/products-purchased-social-media-influence-united-states/
The Influencer Marketing Factory. "Product Categories That Generation Z and Millennials Purchased More as a Result of Social Media Brands' Posts And/or Influencers' Content in The United States as of March 2021." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1255308/products-purchased-social-media-influence-united-states/
The Influencer Marketing Factory, Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 Statista, https://www.statista.com/statistics/1255308/products-purchased-social-media-influence-united-states/ (last visited July 15, 2024)
Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 [Graph], The Influencer Marketing Factory, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1255308/products-purchased-social-media-influence-united-states/
