Retail industry ad spend in the U.S. 2022-2023
Retail advertisers in the United States spent around 1.1 billion U.S. dollars in advertising as of January 2023. According to the source's estimates, ad spend in the retail industry decreased by roughly 40 percent compared to the previous month. In December 2022, advertising expenditures in the category reached 1.9 billion dollars, boosted by the holiday season.