NYU/ARF Certificate in Marketing Optimization and Insights
- Apply a modern consumer-centric approach to the development and optimization of marketing in your daily work activities
- Identify the business goals, objectives, and strategies relevant to marketing and advertising
- Develop actionable insights from consumer and market data
With the mainstreaming of digital technologies and the resultant streams of consumer data, the field of marketing analytics has witnessed dramatic change over the past decade and, with that, challenges for those seeking entry level marketing jobs as well as for those trained in traditional marketing who want to advance their marketing career. Taught by experienced marketing professionals, the NYU/ARF Certificate in Marketing Optimization and Insights provides students with marketing case studies that focus on real-world application of marketing research and analytic methods to diagnose marketing problems, iterate solutions, and evaluate marketing effectiveness. From advertising analytics to marketing campaign strategy all students who successfully complete this online certificate program will be prepared to provide the marketing insights needed to deliver data driven marketing.
The courses within this certificate are eligible for a discount with ARF member companies. Please contact us for further details at arfcertification@thearf.org.
Featured Program Course
Achieving Customer Centricity
Some marketers still take an inside-out approach to their marketing, that starts with what their products are all about and what they can offer....
Campaign Effectiveness Measurement
A critical component of any advertising campaign is the ability to evaluate its success through specific metrics that need to be impacted (ex.,...
Campaign Objectives and Strategy
Every effective advertising campaign begins with understanding the objectives and developing a strategy for the campaign. This course will...
Discovering and Testing the Key Consumer Insight
Nowadays, marketers have a lot of data, information, findings, and observations about their customers and target audience. Synthesizing all that...
Foundations of Advertising Research
This foundational course introduces students to the use of research and insights in developing the marketing and advertising journey. Students...
Informing Creative Development
While much of the research and analysis to this stage in the advertising campaign development process is about understanding consumer behaviors,...
Media Assessment and Tactical Planning
This course will cover how media are evaluated, planned and bought for marketing campaigns. It will introduce the methodologies and approaches...