SI

Jason Alexander Responds to Viral Success of 'George Costanza' Yankee Giveaway Bobblehead

Alexander portrayed the character on 'Seinfeld' for nine seasons.

Josh Wilson

The Yankees gave away a George Costanza bobblehead
The Yankees gave away a George Costanza bobblehead /
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On the 35th anniversary of the television show Seinfeld's first episode, the New York Yankees planned a bobblehead giveaway of one of the show's famous characters, George Costanza. In the show, Costanza worked for the Yankees for a brief part of his career.

The bobblehead, given to fans on July 5, portrays a moment where Costanza is teaching Derek Jeter and Bernie Williams how to hit after he suddenly gains wisdom and understands physics.

The giveaway was incredibly popular, drawing thousands of fans to line streets around Yankee Stadium well before the game. More fans lined up than bobbleheads were available. It was an instant collectible hit as a limited giveaway. The show has remained popular even decades after it went off the air thanks in part to syndication and streaming.

Jason Alexander, who portrayed Costanza—a deceitful, lazy and tightly-wound middle-aged man—responded to the viral giveaway, posting on X (formerly known as Twitter):

Perfect response.

Alexander also threw out a first pitch at a Chicago Cubs game earlier this year. His publicist told The Athletic earlier this year that he's, "not really a sports fan." This drew enough interest to gain his attention.

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Josh Wilson

JOSH WILSON

Josh Wilson is the news director of the Breaking and Trending News team at Sports Illustrated. Before joining SI in 2024, he worked for FanSided in a variety of roles, most recently as senior managing editor of the brand’s flagship site. He has also served as a general manager of Sportscasting, the sports arm of a start-up sports media company, where he oversaw the site’s editorial and business strategy. Wilson has a bachelor’s degree in mass communications from SUNY Cortland and a master’s in accountancy from the Gies College of Business at the University of Illinois. He loves a good nonfiction book and enjoys learning and practicing Polish. Wilson lives in Chicago but was raised in upstate New York. He spent most of his life in the Northeast and briefly lived in Poland, where he ate an unhealthy amount of pastries for six months.

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