A progressive political organization in Oregon conducted a field experiment by targeting households that supported Democrats but voted Republican in state house races, randomly assigning some to receive personalized campaign visits while others served as a control; the experiment found no effect on persuading registered Democrats but detected a strong dissuasion effect among independents, suggesting they resisted the campaign's message like expected out-partisans, demonstrating the need for careful targeting in political campaigns.
A progressive political organization in Oregon conducted a field experiment by targeting households that supported Democrats but voted Republican in state house races, randomly assigning som…