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OpinionJanuary 18, 2021
How Elvis Got Americans to Accept the Polio Vaccine
Campaigns to change behavior thrive on three factors: social influence, social norms and vivid examples
Ilana Brody is a doctoral student at UCLA's Anderson School of Management.
How Elvis Got Americans to Accept the Polio Vaccine
Campaigns to change behavior thrive on three factors: social influence, social norms and vivid examples