In 2013, a small group of passionate people from Nevada-based creative digital performance marketing agency Noble Studios took it upon themselves to help break rocks and clear the path for the Tahoe Rim Trail. What started as an honest gesture of goodwill has since become one of Nevada’s most interesting philanthropic projects, Noble Deeds. Of course, this leaves most people wondering exactly how and why a marketing agency could be involved in such charitable efforts. The answer is simple — humanity.
Whether it’s children or adults dealing with personal crises or animals who have been abandoned or abused, helping and giving back to our communities creates an irreplaceable feeling. Season Lopiccolo, co-founder and COO of Noble Studios, addressed this notion perfectly: “We have a lot to be thankful for in our community, and the investment is so impactful.” With this general attitude and way of thinking, Noble Studios created Noble Deeds and effectively began donating 1% of their working hours each year to nonprofit organizations.
However, the true ingenuity behind Noble Deeds is its methods. As Lopiccolo states, “We believe in continuing to invest in our community the way we know best, through creative digital performance marketing.” In short, the team at Nobile Studios turned their attention towards helping others by using their exceptional talents, and it has paid off tenfold for all those involved.
Noble Deeds is a program for Nevada 501 (c)(3) nonprofits. It offers creative digital performance marketing solutions tailored to each nonprofit’s needs. Noble Deeds helps nonprofits with branding revamps, search engine optimization, complete website upgrades, engaging video content and integrated campaign development.
The City of Reno recognizes April 10th each year as Noble Deeds Day.
For the past 11 years, Noble Deeds has supported numerous Nevada nonprofits, including JOIN Inc., Green Our Planet and Crisis Support Services of Nevada. Together, the caring and bold initiative aims to amplify the mission of each nonprofit they work with and increase the reach of recipient organizations with their unparalleled services, such as SEO optimization and video creation.
Of course, Noble Deeds genuinely cares about the organizations and people they are helping. This means the program does not simply offer limited services at their leisure but instead develops a needs assessment for each recipient to ensure the services provided meet their unique needs. The benefits that nonprofits have enjoyed from working with Noble Deeds include expanded audience reach, brand recognition boosts, fundraising and development support, mission advancement and engaging storytelling through video production. Ultimately, because of the heart of the team behind noble deeds, the sole mission of the program is to uplift Nevada nonprofits across diverse communities, including job seekers in rural Nevada, Las Vegas school gardens and homeless pets in Reno.
Working on the Tahoe Rim Trail was the inspiration for Noble Deeds to start Noble Deeds.
Since its inception, Noble Deeds has gone far beyond the services that many other charitable organizations provide. Perhaps no more significant example lies in their work with Crisis Support Services of Nevada, in which they effectively grew a small crisis call center that started in 1966 and was referred to as “the best-kept secret in Nevada” into one of 12 nationally recognized crisis call centers. The remarkable expansion of Crisis Support Services of Nevada has now helped save countless lives; almost nothing is a better testament to humanity than that.
Noble Deeds has become the leader in helping Nevada nonprofits “do more good.” The long-running program is vital in helping our communities and Nevada nonprofits across the state. Learn more about the project and sign up to be informed when the next application period opens: https://noblestudios.com/our-company/noble-deeds/.
Members of the editorial and news staff of the Las Vegas Review-Journal were not involved in the creation of this content.