Brand-Supported Photo & Video Guidelines
All content on RealSelf should support our mission of helping consumers make confident decisions by empowering them with accurate information.
Brand-supported photos and videos must adhere to our Brand-Supported Content Guidelines. Wherever they appear on the site, they will be clearly labeled as “Promoted.”
All brand-supported photos and videos must:
- Have proper patient consent for online use
- Reflect real results of the attributed treatment or product. (Individual results may vary.)
- Reflect the core treatment offered by the administering doctor's specialty designation and board certification
- Reflect the featured doctor’s personal work administering a medical treatment or procedure
- Comply with all RealSelf policies and terms of service
Brand-supported photos must:
- Contain photos of only one patient per upload with a maximum of two comparable before and after views (e.g. before and after side view and before and after front view)
- Be less than 6 MB in size and in .png or .jpg format
Brand-supported videos must be less than 250M and in mp4, mov, avi format.
Photos and videos will not be published if they contain:
- Unnecessarily exposed genitalia or breasts
- Graphic photos of minors (under age 18)
- Overly promotional messages, self-aggrandizing language, or conjecture regarding patient satisfaction that obscures the facts
- Poor quality or resolution
- Borders, odd shapes, decorative backgrounds, digital enhancements, airbrushing, fully opaque watermarks, or watermarks obstructing treated body area or which include URLs
- Personally Identifiable Information (PII) including file names, names, titles or physical features unrelated to the procedure
- Factually inaccurate statements, as determined by a member of the RealSelf Medical Advisory Panel or a member of our editorial team
- Unlicensed music
- Rebroadcast content for which the supporting brand does not own the rights
- Violations of our Brand-Supported Content Guidelines
RealSelf reserves the right to:
- Block personally identifiable information from photo or video submissions
- Crop or edit photos or video to remove unnecessarily exposed genitalia or breasts
- Remove photos and videos that we determine, at our sole discretion, to be inappropriate and/or in violation of these guidelines or our Terms of Service
- Conduct minor edits to submitted videos and publish the resulting work
- Modify these guidelines at any time without notification