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Cross-Cultural Psychology

Thriving During Your Summer Abroad

Adapt to new cultures for a rewarding experience abroad.

Key points

  • Embrace cultural learning to enhance your short-term stay abroad.
  • Build a support network for guidance and connection.
  • Balance new experiences with familiar routines for comfort.

Spending a summer abroad can be an exciting and enriching experience. Whether you’re traveling for leisure, work, or an educational program, adapting to a new culture in a short period requires understanding and effort. Based on my doctoral research on serial expatriates and theories of consumer international mobility, let’s discuss some practical tips to help you successfully explore new cultures and make the most of your summer abroad.

Understanding new cultures

Acculturation is the process of adapting to a new culture while maintaining elements of your original culture. Even during a short-term stay, understanding this process can enhance your experience. But while understanding and respecting other cultures is important, do we need to assimilate completely? Research indicates that individuals can employ different strategies when finding themselves in new unfamiliar societies. Some people creatively blend elements of the host culture with their own, others immerse themselves fully into the new context, while some prefer to stick to familiar routines and avoid deep engagement. A less desirable outcome is marginalization, where individuals neither maintain their own culture nor adopt the new one, leading to a sense of disconnection. Actively participating in the local culture, however, can make your stay more fulfilling.

Embrace the Learning Curve

Even during a brief stay, moving to a new country is a continuous learning experience. Consumer acculturation describes the process of individuals adapting to a new consumer culture. This is particularly relevant when encountering unfamiliar brands in a new country. Imagine walking into a pharmacy or supermarket and finding nothing recognizable. Embrace the opportunity to learn and grow by familiarizing yourself with local brands, customs, social norms, and language. This understanding will help you feel more comfortable and confident in your new environment. Learning a few key phrases in the local language can also significantly enhance your ability to connect with locals and navigate daily life.

Build a Support Network

Building a support network, even for a short stay, is crucial for a successful cultural experience. This network can include fellow travelers, local friends, and colleagues who can provide guidance and support. Join local tours, workshops, or social groups that align with your interests. This can be a great way to meet people and establish a sense of community.

Find Comfort in Familiarity

Maintaining a sense of familiarity can provide comfort and stability, especially during short-term stays. This might involve continuing certain routines or habits from your home country or surrounding yourself with familiar objects. Research on short-term consumer mobility suggests that travelers often gravitate toward well-known global brands for a sense of stability in an unfamiliar environment. Pack a few favorite snacks or personal items from home to help you feel more grounded.

Be Open to New Experiences

When we travel abroad, we inevitably absorb elements of other cultures. Cultural exploration involves being open to new experiences and ways of thinking. Trying new foods, attending local festivals, and engaging in cultural activities can enrich your experience and demonstrate your willingness to adapt. Make a list of local attractions and events you want to experience during your stay. Set a goal to explore these regularly to immerse yourself in the local culture.

Manage Expectations and Be Patient

Adapting to a new culture, even for a short period, is a gradual process. Initially, the excitement of the honeymoon stage may give way to frustration and culture shock as daily challenges become more apparent, and you might miss the comfort of home. However, don’t despair. Gradually, you will start to accept new cultural norms and adjust your expectations. As you learn to navigate your surroundings more effectively, your mood and overall well-being will improve. Over time, you’ll begin to understand and appreciate the new culture deeply, feeling genuinely comfortable as the new cultural elements become a natural part of your daily life. Keeping a journal to document your experiences can help you reflect on your progress and find a new sense of normalcy and integration.

Seek Support If Needed

If you struggle to adapt, even during a short stay, seek support. Many countries offer resources for travelers, including local support groups and online communities, which can provide valuable assistance. Research available resources in your destination before traveling, so you know where to turn if you need help. Maintaining a connection to your home culture is also important for your well-being, even on a short trip. Staying in touch with family and friends can provide emotional support and a sense of continuity. Schedule regular video calls with loved ones back home. Sharing your experiences can help you feel connected.

Appreciate the Journey

Appreciate the journey and the unique experiences that come with a summer abroad. Every challenge is an opportunity to grow and learn. Maintaining a positive attitude and being proactive, you can make the most of your time in a new country. Celebrate small victories and milestones. Acknowledging these moments can boost your confidence and enhance your experience.

References

Bardhi, F., Ostberg, J., & Bengtsson, A. (2010). Negotiating cultural boundaries: Food, travel and consumer identities. Consumption, Markets and Culture, 13(2), 133-157.

Berry, J. W. (1992). Acculturation and adaptation in a new society. International migration, 30, 69-69.

Lysgaard, S. (1955). Adjustment in a foreign society: Norwegian Fulbright grantees visiting the United States. International social science bulletin.

Minina, A. (2017). Consumption of financial services in global mobility: A Cephalopodic consumption mode? (Doctoral dissertation, Stockholm Business School, Stockholm University).

Peñaloza, L. (1994). Atravesando fronteras/border crossings: A critical ethnographic exploration of the consumer acculturation of Mexican immigrants. Journal of consumer research, 21(1), 32-54.

Redfield, R., Linton, R., & Herskovits, M. J. (1936). Memorandum for the study of acculturation. American anthropologist, 38(1), 149-152.

Thompson, C. J., & Tambyah, S. K. (1999). Trying to be cosmopolitan. Journal of Consumer research, 26(3), 214-241.

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