We design and source beautiful, high quality cookware, kitchen accessories and tableware products built to last, providing great value for our customers.
We’re also passionate about creating inspirational and memorable experiences for our customers through our recipe creation, how-to guides and in store offerings, including cooking demos and shopping experiences all supported by our friendly, knowledgeable service that customers can trust.
ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand – retailing our high quality products through our dedicated website procook.co.uk, as well as from over 58 of our own stores across the country.
At ProCook, we’re obsessed with creating high quality products that appeal to a broad range of customers.
ProCook began its journey as a family business selling cookware sets by direct mail in the UK. We’ve come a long way since.
ProCook is focused on delivering sustainable and profitable growth, creating long term value for our customers, communities, our colleagues and our shareholders and stakeholders.
ProCook is committed to taking action to make our business more sustainable, as even the simplest of changes can contribute to making a big difference.
FY24 Annual Report and Accounts - ESEF Tagged
FY24 Annual Report and Accounts
FY24 Annual Results
Our Unique Business Model
As a direct-to-consumer brand, ProCook has complete control of the route to market and end to end customer proposition enabling a value for money approach for our customers.