Submark design for Valerie Parker. One of my favourite parts of the branding process, is the design of the submark. A submark is an essential element in branding that holds significant importance. While the primary logo serves as the core representation of a brand’s identity, the submark complements and reinforces the brand image in various contexts. One key aspect of a submark is its versatility. It is typically designed to be more compact, simplified, or adapted to fit different…