碧然德
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Has the Under Armour brand lost its cool?
"While the overall brand remains visible, there is evidence to suggest that it does not have the clarity or a sense of purpose in the way that Nike does. Our consumer data indicate that many people are increasingly uncertain of what Under Armour stands for, or which parts of the sports market it specialises in,” he explains. “This is partly a consequence of Under Armour wanting to ‘own’ many different segments of the sports performance category, but in a softer demand environment where consumer
