Perceptual map

A perceptual map shows how the average consumer understands and perceives the positioning of competing products in a marketplace. Click the image to use as a template to make edits and add data related to your brand. Creately diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. #Perceptual #PerceptualMap #CompetitiveAnalysis

Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market

Everything you need to know about constructing your own perceptual map, ideal for university-level marketing students.

Use the following brand perceptual map examples and a ready-to-use template to create your own brand perceptual map.

This perceptual map demonstrates the competition Lumene would have once entering the UK market. The map concentrates on UK brands which specialise in natural products and other well respected brands within the combined skincare and cosmetics market. There are both independent retailers such as Lush and The BodyShop and other brands sold in pharmacies, department stores and supermarkets. The closest competitors being Aveeno and Origins due to price ranges and natural aspects the brands share…

Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.

Example. Insight. Perspective.

Eye-catching Perceptual Map template: Perceptual Map Example. Great starting point for your next campaign. Its designer-crafted, professionally designed and helps you stand out.

Perceptual Map for Competitive Analysis - A perceptual map shows how the average consumer understands and perceives the positioning of competing products in a marketplace. Click use as template to make edits and add data related to your brand. You can edit this template and create your own diagram. #PerceptualMap #PerceptualMapDiagram ##PerceptualMapTemplate #CompetitiveAnalysis

Product Positioning Map