With the pack graphics, we selected the new straight Twinings International wordmark, making the branding feel more contemporary and premium; allowing the logo to be larger and have more standout on pack. Blend names and body copy were left-aligned to create pace against the centralised assets to add modernity.Colour played a crucial role in ensuring both impact on shelf and range navigation. We specified a complementary two-tone palette for each pack, executed in a unique gradient for each…