TikTok excels at repackaging trends that have existed for decades. ‘Coquette makeup’? That would be glamorous ‘60s Frenchwomen, all pouty pastel lips and dramatic winged liner. ‘Cold girl makeup’ is, more or less, a love letter to the long-understood flattering effects of pink blush. It's the 2020s version of a timeless beauty adage: it’s about stripping back heavy layers of makeup to focus on healthy skin, while still looking polished and put together. Check out the article now.
