Merch pop up shop

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Lara on Instagram: "Location details below 👇

🤍 Myeongdong Underground Shopping Center

A hotspot for K-pop merchandise, with several stores selling albums, official lightsticks, and other fan goods. Disclaimer: A lot of stores here offer unofficial merch. 

🤍 MusicKorea

One of the most well-known K-Pop stores in Seoul, also located in Myeongdong. They have new-gen albums, photo books, limited edition albums, and more!

🤍 Kwangya 

SM Entertainment’s flagship store where you can buy merchandise from SM artists, located next to Seoul Forest.

🤍 Seongsu

Seongsu regularly hosts pop-up stores promoting bands, such as NCT or Seventeen. These pop-up stores usually offer photo booths, game arcades, and exclusive merch. But even if there is no K-Pop pop-up, the area is great to check out fo Seoul Forest, Korea Trip, Sm Entertainment, Pop Pop, Photo Booths, Korea Travel, Flagship Store, Pop Up Stores, Shopping Center

Lara on Instagram: "Location details below 👇 🤍 Myeongdong Underground Shopping Center A hotspot for K-pop merchandise, with several stores selling albums, official lightsticks, and other fan goods. Disclaimer: A lot of stores here offer unofficial merch. 🤍 MusicKorea One of the most well-known K-Pop stores in Seoul, also located in Myeongdong. They have new-gen albums, photo books, limited edition albums, and more! 🤍 Kwangya SM Entertainment’s flagship store where you can buy…

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Sammie Lee