Brand identity and logo design with unique approach to street food abduzeedo0419—23 YumBun, the creator of the first-ever streetside bao in London, partnered with How(&How) to rework their strategy, brand identity, logo design, and create a new visual identity and tone-of-voice to stand out in the crowded market of copycats. The branding agency developed a brand idea called 'Bounce and Rise' to reflect YumBun's playful energy and standard-raising culture. The new logo design, typography…