Ibm branding

Branding,UI/UX,Graphic Design

Product Design,Art Direction,Branding,Adobe After Effects,Adobe Illustrator,Adobe Photoshop,Adobe XD

Athletics is a brand studio. We help clients design their place in the world.

The IBM Design Language provides the guidance and assets used to express the IBM brand in products, communications, marketing, events and digital experiences.

The IBM Design Language is the philosophy, principles, and practices that guide the continuity and creativity of every experience with IBM. Its foundation is a set of essential design elements, each crafted with a distinct IBM-ness such that every experie…

Athletics worked with Blue Studio, IBM's brand experience and design team, to develop the identity for IBM TechXChange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.

IBM - Design Language

FIELD.IO on Instagram: "Excited to share our work with IBM Quantum, a cohesive visual brand language spanning digital, product and events. ⁠ ⁠ Generative brand tools provide a stream of captivating assets that resonate with IBM’s Quantum identity, mirroring the adaptability and scalability of quantum computing.⁠ ⁠ #generativedesign #branding #identity"

A cohesive visual brand language developed through a generative brand tool, resonating with IBM’s Quantum identity.

IBM enlisted Athletics to clarify Blockchain’s complexity through design and language, positioning the company at the forefront of this radical technology.