King's Hawaiian rolls, born at a bakery on the Big Island in the 1950s, have since made their way to supermarkets nationwide. Our version of these popular rolls are pillowy-soft and lightly sweet thanks to pineapple juice and brown sugar. The pineapple flavor is subtle, but it'll have you going back for bite after bite. Sweet dough rises slower than those without sugar, and these are no exception. Power through the long rises; though; these soft and squishy buns are so worth it. By the way…