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How A Long Dead Genius From The 60s Can Make Your Marketing More Effective And Less Painful | Ian Brodie1515 sAs the TV show Mad Men demonstrates, the world of advertising in the 60s was a pretty interesting place to be. And one of the most interesting guys in the field was Eugene Schwartz. He was one of the highest paid copywriters in the business, and billed himself as the hardest working. Decades before anyone else was getting into it, Schwartz was using techniques learned from Zen Masters to enhance his output. He used a method uncannily similar to the recently published Pomodoro Technique…Lindy AsimusReading ListsEugene SchwartzPersuasive TextMarketing CopywritingSwipe FileTechnical WritingScript WritingFirst WorldRole Models
Half a Mill Ad by Eugene Schwartz » Swipe File Archive » Marketing & Copywriting ExamplesAn exclusive example from our swipe file ... Half a Mill Ad by Eugene Schwartz - one of the many profitable marketing & rare copywriting examples from our huge archive.Division 654 ArtCopywriting InfographicFamous AdvertisementsEugene SchwartzPrint Advertising DesignCopywriting ExamplesWeb CopywritingDirect Response MarketingCopywriting AdvertisingCopywriting Ads
7 Lessons From Eugene Schwartz to Make You a Better CopywriterThe basics from 1966. “7 Lessons From Eugene Schwartz to Make You a Better Copywriter” is published by Nick Waghorn in Better Marketing.JJohn AEugene SchwartzLearn CopywritingWrote A BookSales PitchExperiential LearningOnline ReviewsWhat If QuestionsWriters BlockHoly Grail
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"Give Me One Evening and I'll Give You a Push-Button Memory" - Swipe FileWhat a FANTASTIC line! Here’s what makes it kick-ass: It implies an immediate benefit: A better memory. It’s very specific on what you get: A “push-button” memory. It shows the time-frame you can get results: In one evening. It’s a clear trade: You give me THIS…..I give you THAT in return. Kind of sums up...Read MorePedro CortésEugene SchwartzDirect Response MarketingBetter MemoryCopywriting AdvertisingRestaurant SignageCopywriting AdsCopy AdsCopywriting InspirationLong Sleeve Jersey Shirt
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Books Examples - SwipeFile.comYou’ve just discovered copywriting and want to get better. GOOD. Well here’s my top advice and books for getting better at copywriting.Heart of MameyCopywriting InfographicEugene SchwartzDirect Response MarketingCopywriting AdsCopy AdsCopywriting InspirationCopywriting CourseSwipe FileAd Copy