Eugene schwartz

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Eugene Schwartz "Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product."  http://www.ianbrodie.com/eugene-schwartz/ Reading Lists, Eugene Schwartz, Persuasive Text, Marketing Copywriting, Swipe File, Technical Writing, Script Writing, First World, Role Models

1515 sAs the TV show Mad Men demonstrates, the world of advertising in the 60s was a pretty interesting place to be. And one of the most interesting guys in the field was Eugene Schwartz. He was one of the highest paid copywriters in the business, and billed himself as the hardest working. Decades before anyone else was getting into it, Schwartz was using techniques learned from Zen Masters to enhance his output. He used a method uncannily similar to the recently published Pomodoro Technique…

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Lindy Asimus
Swipe File | "Give Me One Evening and I'll Give You a Push-Button Memory" - Swipe File Eugene Schwartz, Direct Response Marketing, Better Memory, Copywriting Advertising, Restaurant Signage, Copywriting Ads, Copy Ads, Copywriting Inspiration, Long Sleeve Jersey Shirt

What a FANTASTIC line! Here’s what makes it kick-ass: It implies an immediate benefit: A better memory. It’s very specific on what you get: A “push-button” memory. It shows the time-frame you can get results: In one evening. It’s a clear trade: You give me THIS…..I give you THAT in return. Kind of sums up...Read More

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Pedro Cortés