Brand identity for a diner business with a retro but cute personality called the breakfast club. This branding project includes the custom logo suite, character design, color palette, brand pattern, custom icons, menu design, social media design, stickers, and package. The overall feeling is retro, friendly, familiar, and a bit feminine with soft pink colors and dark blue. The brand characters are egg, bacon, and bread mascot included in all the brand assets. Find me anywhere as @barbilus_