Brand strategist

You’re a business owner and entrepreneur. You’re great at your specialty or area of focus, which is why you started your business in the first place. It’s amazing how many new things you have to figure out, learn and take on as a business owner running a successful business today. Your branding is

I'm not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional

Your personal brand = realizing your true identity. This is an incredible point in time where you can get paid for who you are, not just what you do.

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

Analysing target audiences is a huge part of brand strategy and actually, one of my favourites. But there's a little trick that you might be missing out on.⁠⁠ branding designer, target audience, brand strategy, brand strategist, tips, logo designer, branding

Luckily, showing your credibility and being seen as the expert is actually kinda… easy! Here’s the approach that will help YOU be seen as the leading expert in your unique niche, the one your customers seek out! Here’s what you need to do! 1. Speak to your TRIBE Focus on being seen as the go-to r

How I Raised My Prices by 600% (That’s over 7X!) in less time than you’d think I’ve seen a fascinating theme in the last few weeks. I’ve talked with MANY entrepreneurs who said something to this effect: “I haven’t had time to work on my goals because I am too busy with client work.” This …

Psychologie of branding

As creatives, we have a MILLION project ideas that we want to complete. I’m not the only one that owns nearly 100 domains for that “just in case” project, right? Because I’m always contemplating how to execute new projects, having a smooth process for creating the most irresistible product or service is always at the […]

You recognize the need for a solid plan, but how do you know which strategy is best for your launching business?