Beauty pop up event

Beauty, hair, and skincare brands such as Glossier, KVD Beauty, Make Up For Ever, and Dove continue to innovate when it comes to wooing consumers via events, pop-ups, and activations that showcase new products, initiatives, and campaigns. Click the pin to see more from recent beauty-related activations.

Gisou Beauty Pop Up in Las Vegas Tradeshow, installed by Arsenal New York. #WindowsWear

See photos from Laura Mercier, a Product Launch in New York, NY.

Brands like Sol de Janeiro, Laneige, and Beyoncé’s Cécred engaged new and existing consumers with chic product launch events and fun mobile pop-ups.

Fruit-forward retail pop-up shops at Sephora stores across Canada. 🍉

A product launch is an essential marketing tool for any company. We're sharing 10 easy steps to plan a product launch.

Benefit Launch

A veritable pop-up beauty wonderland - Sephora Playhouse - celebrates its 10th anniversary showcasing iconic beauty brands through exploratory themed spaces. Engaging beauty lovers face-to-face with Sephora's top cosmetic and skincare brands in themed zones, these touch points activate social media currency.

Kim Kardashian on Instagram: "The @skims Summer Pop-Up Shop is open until May 29 at the @rockefellercenter"